Daryl Urbanski – The “Personal Power Mantra” Guy (Episode 15)

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Smack me in the head with a spatula if you don’t agree…Daryl Urbankski is one interesting, INTERESTING guy!!  He’s built several six figure businesses, worked with some of the top names in marketing you’ll probably recognize, and managed several rather serious and unexpected life transitions.  But that’s not really the most interesting thing about Daryl.  What’s most interesting about him is his utter and complete dedication to his Power Mantra… an extremely intriguing few paragraphs which he carefully crafted and worked hard to integrate into his life in every way you could imagine.  Listen in on this enthusiastic interview… his feelings are contagious and they just might boost you past your personal and/or business sticking points.

Click Here to See If You Qualify For A Step-By-Step, Personally Customized Blueprint (And Ongoing Direct Advice) From Glenn, Yoav, and their Partner (3 Proven Rainmakers)…to Double Your Profits, Enjoy More Free Time, and/or Launch a New Business FAST!

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– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
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Are All Successful Copywriters Batsh_t Crazy Psychopaths? (Episode 14)

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Most psychologists will admit they went into the field at least in part to help THEMSELVES…

Because listen, we ALL know we were at least a little crazy to begin with.

That’s why inside mental health circles most of us joke that WE are the craziest mofo’s around!

Well, I USED to think mental health professionals were the craziest…

Until I started working with COPYWRITERS!

Because man, you’ve got to think up some seriously twisted sh____t to sell in print…

In fact, even writing this email is going to cost me another six months in therapy!

Which is why I asked top copywriter Doberman Dan Gallapoo to join us on this episode of The Customer Machine to talk about “Why you’ve got to have crazy-mad-sicko-fun to write profit-pulling copy… and how to get in the right mindset to do it!”:

  • How to tap into your OWN emotions for profit-pulling sales copy…
  • Putting yourself in an evil, sadistic mood when you MUST write copy that scares the living daylights out of your prospects…
  • Get a sneak peek into an emotionally-charged, scary-as-hell piece of copy Dan is writing for Agora (one of the biggest direct response companies in the country). You’ll be amazed at the emotional intensity he conveys with just a few well-crafted lines. BUT FAIR WARNING: You will never be the same after hearing it.  (Be afraid, be very afraid!)…
  • How to avoid going “kookoo-for-coco-puffs” while writing sales copy 4 to 8 hours a day…
  • The ‘Choking the Chicken’ copywriting technique – It’s pretty gruesome but it’s almost guaranteed to produce leads and sales…
  • A strange breathing technique used by old Tibetan monks (and hippies) with the power to make you a copywriting Buddha (and the exceptionally disturbing piece of copy Dan wrote after awakening from his last trance using this technique)…
  • RIGHT OR WRONG: You should treat your customers like illogical, delusional, protoplasmic bags of emotion?
  • How to silence your internal editor so you can ooze brilliantly weird copy out of that noggin of yours…
  • Write copy this way so prospects will desperately want to absorb ‘a little of what you’ve got’ (even if they don’t fully understand why)…
  • How to use visual stimulation to jump start your creative process and obliterate mental-blocks…
  • Find out how to capture all the crap which happens in your everyday life and turn it into overwhelmingly compelling copy! (How to change the internal torrent of emotion which rules most customers’ lives into a powerful urge to buy your product)…
  • The TWO things much more important than logic in sales copy…
  • And much more…

Because this episode REALLY peels back the curtain and exposes some things about copywriters you will never be able to “un-hear” it comes with 50% off your first therapy session to help repair the damage.  (You’ve been warned!)
Watch the video below AND subscribe to the audio podcast to get the Mp3.

Click Here to See If You Qualify For A Step-By-Step, Personally Customized Blueprint (And Ongoing Direct Advice) From Glenn, Yoav, and their Partner (3 Proven Rainmakers)…to Double Your Profits, Enjoy More Free Time, and/or Launch a New Business FAST!
 

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Bullets for Bozos (Episode 13)

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In this episode of The Customer Machine affectionately titled “Bullets for Bozos” you’ll learn a powerful, step by step formula for writing effective marketing bullets. AND you’ll see:

  • How to obliterate writer’s block…
  • Why bullets are the first step towards becoming a copywriting black-belt…
  • How beginners who’ve never written a single letter can produce effective copy when they do this one simple thing…
  • Creating a complete, profit producing sales letter using ONLY bullets…
  • How to burn the benefits and market language of your product (or service) into your brain! (So you’ll know exactly what to say when you’re suddenly asked to appear on a TV and/or Radio interview, talk to JV partners… even when you talk to prospects on the telephone)…
  • Copywriting as a market domination technique…
  • This simple-but-rarely-used tool can uncover literally hundreds of mouthwatering benefits your product bestows on your customers…
  • How to find benefits for ‘regular’ or ‘boring’ products and services like sneakers and/or psychotherapy…
  • Cultivate this ‘mindset’ before you begin writing and your bullets will carry an excitement and wonder which infects the customer and puts him in just the right mood to make a purchase…
  • The basic ‘Form’ of bullet writing (and why translating raw benefits into this form can not only save your business…but the whole world’s economy too!)
  • 23 ‘bullet templates’ to help convert even the dullest, most boring benefit into a shining ball of colors, wonder, and sales!…
  • The secret of the ‘blind bullet’ (and how it almost always outsells it’s ‘sighted’ brother)…
  • How many ‘golden nugget’ bullets to include in every sales letter…
  • A simple-yet-extremely-powerful technique which can ANYONE–even an accountant who loves standing in line at the post office and lives on a strict diet of rice cakes and milk!–into a creative bullet-writing genius…
  • Borrow this move from the Autobots (the animated TV show – not the movie) and you’ll know how to combine several loser-bullets into one killer-mega-bullet!
  • And much, much more!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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