Becoming a USP Manufacturing Machine! (Episode 10)

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Virtually every marketer knows the critical importance of having a Unique Selling Proposition… the reason for prospects to choose YOUR product or service over every other available option in the market (including the option of doing nothing!)   But how do you find yours?  In this truly spectacular episode of The Customer Machine my partner Yoav outlines a methodical system he’s been developing for cultivating the right USP for every market, brand, project, and product…

It’s a WAY OF THINKING and firing up your USP brain so it will always be in gear when you need it.  Honestly, I’m embarrassed I didn’t think of it first!  (WARNING: Not appropriate for viewing by persons committed to sameness.)

  • Why developing a USP is NOT a one-time proposition…
  • Why you’ll be working 10x as hard to sell the same amount if you don’t have a USP…
  • Six extremely unusual and exciting examples of USPs in action…
  • How to break out of the “me too, I’m unique too” trap…
  • The single biggest thing which is more work than coming up with a great UPS…
  • Leverage your USP for tens of thousands of dollars of free publicity…
  • Strange places your USP really matters…
  • Yoav’s step by step method for becoming a USP machine!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

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– Dozens of Free Case Studies…
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– And more…

All designed to dramatically improve your bottom line!



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