Bullets for Bozos (Episode 13)

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In this episode of The Customer Machine affectionately titled “Bullets for Bozos” you’ll learn a powerful, step by step formula for writing effective marketing bullets. AND you’ll see:

  • How to obliterate writer’s block…
  • Why bullets are the first step towards becoming a copywriting black-belt…
  • How beginners who’ve never written a single letter can produce effective copy when they do this one simple thing…
  • Creating a complete, profit producing sales letter using ONLY bullets…
  • How to burn the benefits and market language of your product (or service) into your brain! (So you’ll know exactly what to say when you’re suddenly asked to appear on a TV and/or Radio interview, talk to JV partners… even when you talk to prospects on the telephone)…
  • Copywriting as a market domination technique…
  • This simple-but-rarely-used tool can uncover literally hundreds of mouthwatering benefits your product bestows on your customers…
  • How to find benefits for ‘regular’ or ‘boring’ products and services like sneakers and/or psychotherapy…
  • Cultivate this ‘mindset’ before you begin writing and your bullets will carry an excitement and wonder which infects the customer and puts him in just the right mood to make a purchase…
  • The basic ‘Form’ of bullet writing (and why translating raw benefits into this form can not only save your business…but the whole world’s economy too!)
  • 23 ‘bullet templates’ to help convert even the dullest, most boring benefit into a shining ball of colors, wonder, and sales!…
  • The secret of the ‘blind bullet’ (and how it almost always outsells it’s ‘sighted’ brother)…
  • How many ‘golden nugget’ bullets to include in every sales letter…
  • A simple-yet-extremely-powerful technique which can ANYONE–even an accountant who loves standing in line at the post office and lives on a strict diet of rice cakes and milk!–into a creative bullet-writing genius…
  • Borrow this move from the Autobots (the animated TV show – not the movie) and you’ll know how to combine several loser-bullets into one killer-mega-bullet!
  • And much, much more!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

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