In this episode of The Customer Machine affectionately titled “Bullets for Bozos” you’ll learn a powerful, step by step formula for writing effective marketing bullets. AND you’ll see:
How to obliterate writer’s block…
Why bullets are the first step towards becoming a copywriting black-belt…
How beginners who’ve never written a single letter can produce effective copy when they do this one simple thing…
Creating a complete, profit producing sales letter using ONLY bullets…
How to burn the benefits and market language of your product (or service) into your brain! (So you’ll know exactly what to say when you’re suddenly asked to appear on a TV and/or Radio interview, talk to JV partners… even when you talk to prospects on the telephone)…
Copywriting as a market domination technique…
This simple-but-rarely-used tool can uncover literally hundreds of mouthwatering benefits your product bestows on your customers…
How to find benefits for ‘regular’ or ‘boring’ products and services like sneakers and/or psychotherapy…
Cultivate this ‘mindset’ before you begin writing and your bullets will carry an excitement and wonder which infects the customer and puts him in just the right mood to make a purchase…
The basic ‘Form’ of bullet writing (and why translating raw benefits into this form can not only save your business…but the whole world’s economy too!)
23 ‘bullet templates’ to help convert even the dullest, most boring benefit into a shining ball of colors, wonder, and sales!…
The secret of the ‘blind bullet’ (and how it almost always outsells it’s ‘sighted’ brother)…
How many ‘golden nugget’ bullets to include in every sales letter…
A simple-yet-extremely-powerful technique which can ANYONE–even an accountant who loves standing in line at the post office and lives on a strict diet of rice cakes and milk!–into a creative bullet-writing genius…
Borrow this move from the Autobots (the animated TV show – not the movie) and you’ll know how to combine several loser-bullets into one killer-mega-bullet!
Bullets for Bozos (Episode 13)
In this episode of The Customer Machine affectionately titled “Bullets for Bozos” you’ll learn a powerful, step by step formula for writing effective marketing bullets. AND you’ll see:
Watch the video below AND subscribe to the audio podcast to get the Mp3.
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