David Deutsch Rethinks Story for Marketing – Episode 9

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In today’s full length interview you’ll hear David Deutsch, one of the world’s foremost A-List copywriters, talk extensively about how to weave STORY into your copy in a very unusual and different way!

  • Everyone talks about us being wired for story and the need to sell with story… but in this episode you’ll hear about a VERY DIFFERENT KIND of story that influences the sale even more seriously than the story YOU tell them!
  • What you can learn about selling with story from Agora’s “End of America” salesletter…
  • How to change a person by changing the story they tell themselves…
  • What to do when you discover COMPETING stories which seem equally compelling and powerful…
  • One of the world’s best books to read if you want to understand story… and the odds are you’ve never heard of it!
  • How to find the BIG IDEA for your copy and harmonize it with the story your prospect wants to be in…
  • Why just telling a story or presenting a case study in the way 99% of marketers do it can actually UNSELL your prospect…
  • Habitual stories your prospect tells themselves and how they make or break the sale!
  • David’s “Screen Play” method of sensory copywriting…
  • Inside peaks into Gary Halbert’s market immersion method…
  • How to DETECT the story people are telling themselves…
  • Reverse engineer the prospect’s world view by analyzing the story they’re telling themselves…
  • Specific examples of stories that sell! (How to ENTER the story in the prospect’s head)
  • Three unusual ways to overcome skepticism…
  • The strange reason you may actually WANT to use neurotic guilt to sell…
  • Why the “hammer them over the head” approach rarely works…
  • The Forensic approach to writing killer copy…
  • When to use templates and when to avoid them like the plague…
  • How the conflict in the Middle East can help you sell!
  • The John Carlton method for getting really good at story…
  • Why telling people “coffee is good for you and you’re drinking way too much water” works for the story they WANT to be in! (For illustration only – no comment on ethics)
  • How to THINK in terms of story

Watch the video below AND subscribe to the audio podcast to get the Mp3.

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