Four Ways to Corner Your Market – Episode 5

Posted by Yoav Ezer

The definition of narcissism in marketing is thinking that the market wants what you want it to want…

And it is by far the most heinous crime a marketer can inflict on him or herself! It’s perhaps the best way to waste years of time, money, and effort on products, services, and business plans the market will never buy!

How do we know? Because we’ve wasted years and hundreds of thousands of dollars on our OWN narcissistic dreams.

We recorded this episode to show you exactly how to avoid the narcissism trap in marketing, and how to ensure you’ve got the insights and know how to create desirable products and services BEFORE you spend a fortune developing and testing them!

Here’s what you’ll discover:

• How to spot changes in your market before your competitors…

• The best way to leverage research in order to secure funding for your business – do this and you’ll have investors sitting on the edge of their seats, paying 100% attention to your pitch…

• What questions to ask to uncover the true gaps in your market (product feature gaps, product demographic fit gaps, rational benefit gaps, emotional benefit gaps, etc)

• How to harness both hard logical data AND soft emotional insights to create a powerful marketing vehicle for your business…

• Use Google’s simple survey tool to get X-ray market vision – Figure out which segments in your market are more responsive, what brands/products they are currently using, and which segments are not satisfied with the current products supplied …

• How to get the most responsive buyers in your market to tell you their most intimate stories and reveal the emotional drivers of purchase behavior …

• Combine split testing and research to make huge advances in your marketing…

• And much more!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

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Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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