David Rothwell runs an unusually good (and unusually passionate) AdWords management company which specializes in Google Product Listing Ads and Shopping Feeds for e-commerce companies.   In this interview you’ll discover everything you ever wanted to know about this little-understood element of Google real estate:

• How to ‘optimize’ your products on the merchant center so they appear for the right keywords – despite the fact that there is NO  ‘keyword’ list you can upload for a specific product…
• The ONE type of keyword you can use with Shopping campaigns which determines whether you make a profit or lose your pants…
• How to work with Google’s merchant center to expose your products to the world…
• WARNING: The one sort of traffic every beginning business owner is feverishly trying to get which can actually topple your business SOON if you’re not careful…
• The Best Product Ads Keyword Research Technique in the World: ‘Harvest’ high-quality profit producing keywords from Google’s merchant-center and reuse them in search campaigns to drive even more traffic and sales for your products…

And much more!  Enjoy!

 

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