Marketing to doctors, attorneys, and other hard to reach professionals – Episode 8

Posted by Yoav Ezer

There is perhaps nothing harder in marketing than getting the attention of doctors, attorneys, and other overworked professionals who work for high-dollar-per-hour compensation…

Why should they bother with YOUR sales presentation? What’s worse, when you’re operating in these industries you’re often also dealing with a bowl full of regulations that eviscerate your normal marketing arsenal.

But in this episode of The Customer Machine you’re going to hear three very effective solutions!

Among the things we covered were:

  • How to promote a medical USP in an over-regulated industry where many traditional marketing methods are legally prohibited…
  • The LinkedIn Article Marketing Method for getting the attention of an overworked attorney…
  • The Granularity Secret: The odd way to advertise in a market where it seems like nothing works!
  • WEBINAR MATH: Break down your funnel into these counterintuitive pieces to calculate the Allowable Cost per Lead for your events…
  • What to do with a LONG Sales Cycle, High Lifetime Customer Value… but precious little money to promote!
  • One weird way to get in front of professionals and make your sales presentation!
  • Glenn’s 100% non-legal advice for protecting trade names in thirty seconds without spending thousands on an attorney…
  • The Method of Rectal Extraction  How to tell when you should listen to marketing educators and when they’re full of you know what!
  • How to deal with the “Wall of Shame” every marketer secretly harbors (a long list of things they KNOW would make them more money if they could only get around to doing it!)
  • California – not like the rest of us! Why condition specific advertising works in some states but not others…
  • Webinar Attendance Secrets  A half dozen things you can surround your webinar with to potentially double the number of people who show up (and buy!)
  • How to Quickly Overcome Technology Marketing Hurdles: When a customer is worth $10,000+ there’s NEVER a reason to let techno-phobia stop you!
  • The Customer Machine Song: Be afraid… be very afraid!!!
  • Marketing to Attorneys: How to reach them, how to sell to them…the Good, the Bad, and the Ugly!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

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