Hidden Profits in Direct Response Basics Even Experienced Marketers Ignore (Episode 18)

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In today’s episode, Yoav and I talk about hidden profits you can leverage using direct response basics even experienced marketers ignore…

  • How to double (or triple) your opt-In rate and sales from organic traffic
  • The one component on Glenn’s funnel that has the highest sales conversion rates
  • Five different ways to produce highly-effective presales content
  • How to plan a follow-up sequence so that it answers all of the important questions your prospect has about you and your product
  • What to do in order to prevent your list from becoming a bunch of whiney freebie seekers
  • How to write a quality sales letter if you’re a complete copywriting newbie…
  • And more!

Click Here to See If You Qualify For A Step-By-Step, Personally Customized Blueprint (And Ongoing Direct Advice) From Glenn, Yoav, and their Partner (3 Proven Rainmakers)…to Double Your Profits, Enjoy More Free Time, and/or Launch a New Business FAST!

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Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Endless Advertising Profits (Episode 0017)

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In this unusual episode, Yoav and I bridge from the fundamentals of online advertising into several powerful tips for creating endless advertising profits…

  • Why combining paid AND free traffic can multiply your profit tenfold…
  • The “PAS” model for advertising, and how it naturally leads to powerful ads which can sell like ice cream in the Abu Dhabi desert…
  • WARNING: If you model your ads (especially your display ads) after these advertisers you’ll forever be wondering why your ads don’t work (and if your mommy will think you’re a failure if you go back to living in her basement)…
  • How to find endless ideas for capturing prospect attention with captivating Facebook ads…
  • The “Walk on the beach” list building principle – Apply this to the sign-up bonus you use to get people on your mailing list and you can double your profits – or if you are not profitable – become so overnight!
  • Five email marketing techniques we use in our businesses that can multiply your click-through rate and sales
  • The exact text to use in your email links to make them almost irresistible to click on…
  • And a lot more…

Click Here to See If You Qualify For A Step-By-Step, Personally Customized Blueprint (And Ongoing Direct Advice) From Glenn, Yoav, and their Partner (3 Proven Rainmakers)…to Double Your Profits, Enjoy More Free Time, and/or Launch a New Business FAST!

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!


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How to Sell More with Product Ads in Google Shopping Campaigns (Episode 0016 – David Rothwell)

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David Rothwell runs an unusually good (and unusually passionate) AdWords management company which specializes in Google Product Listing Ads and Shopping Feeds for e-commerce companies.   In this interview you’ll discover everything you ever wanted to know about this little-understood element of Google real estate:

  • How to ‘optimize’ your products on the merchant center so they appear for the right keywords – despite the fact that there is NO  ‘keyword’ list you can upload for a specific product…
  • The ONE type of keyword you can use with Shopping campaigns which determines whether you make a profit or lose your pants…
  • How to work with Google’s merchant center to expose your products to the world…
  • WARNING: The one sort of traffic every beginning business owner is feverishly trying to get which can actually topple your business SOON if you’re not careful…
  • The Best Product Ads Keyword Research Technique in the World: ‘Harvest’ high-quality profit producing keywords from Google’s merchant-center and reuse them in search campaigns to drive even more traffic and sales for your products…

And much more!  Enjoy!

 

Click Here to See If You Qualify For A Step-By-Step, Personally Customized Blueprint (And Ongoing Direct Advice) From Glenn, Yoav, and their Partner (3 Proven Rainmakers)…to Double Your Profits, Enjoy More Free Time, and/or Launch a New Business FAST!

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Daryl Urbanski – The “Personal Power Mantra” Guy (Episode 15)

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Smack me in the head with a spatula if you don’t agree…Daryl Urbankski is one interesting, INTERESTING guy!!  He’s built several six figure businesses, worked with some of the top names in marketing you’ll probably recognize, and managed several rather serious and unexpected life transitions.  But that’s not really the most interesting thing about Daryl.  What’s most interesting about him is his utter and complete dedication to his Power Mantra… an extremely intriguing few paragraphs which he carefully crafted and worked hard to integrate into his life in every way you could imagine.  Listen in on this enthusiastic interview… his feelings are contagious and they just might boost you past your personal and/or business sticking points.

Click Here to See If You Qualify For A Step-By-Step, Personally Customized Blueprint (And Ongoing Direct Advice) From Glenn, Yoav, and their Partner (3 Proven Rainmakers)…to Double Your Profits, Enjoy More Free Time, and/or Launch a New Business FAST!

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Are All Successful Copywriters Batsh_t Crazy Psychopaths? (Episode 14)

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Most psychologists will admit they went into the field at least in part to help THEMSELVES…

Because listen, we ALL know we were at least a little crazy to begin with.

That’s why inside mental health circles most of us joke that WE are the craziest mofo’s around!

Well, I USED to think mental health professionals were the craziest…

Until I started working with COPYWRITERS!

Because man, you’ve got to think up some seriously twisted sh____t to sell in print…

In fact, even writing this email is going to cost me another six months in therapy!

Which is why I asked top copywriter Doberman Dan Gallapoo to join us on this episode of The Customer Machine to talk about “Why you’ve got to have crazy-mad-sicko-fun to write profit-pulling copy… and how to get in the right mindset to do it!”:

  • How to tap into your OWN emotions for profit-pulling sales copy…
  • Putting yourself in an evil, sadistic mood when you MUST write copy that scares the living daylights out of your prospects…
  • Get a sneak peek into an emotionally-charged, scary-as-hell piece of copy Dan is writing for Agora (one of the biggest direct response companies in the country). You’ll be amazed at the emotional intensity he conveys with just a few well-crafted lines. BUT FAIR WARNING: You will never be the same after hearing it.  (Be afraid, be very afraid!)…
  • How to avoid going “kookoo-for-coco-puffs” while writing sales copy 4 to 8 hours a day…
  • The ‘Choking the Chicken’ copywriting technique – It’s pretty gruesome but it’s almost guaranteed to produce leads and sales…
  • A strange breathing technique used by old Tibetan monks (and hippies) with the power to make you a copywriting Buddha (and the exceptionally disturbing piece of copy Dan wrote after awakening from his last trance using this technique)…
  • RIGHT OR WRONG: You should treat your customers like illogical, delusional, protoplasmic bags of emotion?
  • How to silence your internal editor so you can ooze brilliantly weird copy out of that noggin of yours…
  • Write copy this way so prospects will desperately want to absorb ‘a little of what you’ve got’ (even if they don’t fully understand why)…
  • How to use visual stimulation to jump start your creative process and obliterate mental-blocks…
  • Find out how to capture all the crap which happens in your everyday life and turn it into overwhelmingly compelling copy! (How to change the internal torrent of emotion which rules most customers’ lives into a powerful urge to buy your product)…
  • The TWO things much more important than logic in sales copy…
  • And much more…

Because this episode REALLY peels back the curtain and exposes some things about copywriters you will never be able to “un-hear” it comes with 50% off your first therapy session to help repair the damage.  (You’ve been warned!)
Watch the video below AND subscribe to the audio podcast to get the Mp3.

Click Here to See If You Qualify For A Step-By-Step, Personally Customized Blueprint (And Ongoing Direct Advice) From Glenn, Yoav, and their Partner (3 Proven Rainmakers)…to Double Your Profits, Enjoy More Free Time, and/or Launch a New Business FAST!
 

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Bullets for Bozos (Episode 13)

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In this episode of The Customer Machine affectionately titled “Bullets for Bozos” you’ll learn a powerful, step by step formula for writing effective marketing bullets. AND you’ll see:

  • How to obliterate writer’s block…
  • Why bullets are the first step towards becoming a copywriting black-belt…
  • How beginners who’ve never written a single letter can produce effective copy when they do this one simple thing…
  • Creating a complete, profit producing sales letter using ONLY bullets…
  • How to burn the benefits and market language of your product (or service) into your brain! (So you’ll know exactly what to say when you’re suddenly asked to appear on a TV and/or Radio interview, talk to JV partners… even when you talk to prospects on the telephone)…
  • Copywriting as a market domination technique…
  • This simple-but-rarely-used tool can uncover literally hundreds of mouthwatering benefits your product bestows on your customers…
  • How to find benefits for ‘regular’ or ‘boring’ products and services like sneakers and/or psychotherapy…
  • Cultivate this ‘mindset’ before you begin writing and your bullets will carry an excitement and wonder which infects the customer and puts him in just the right mood to make a purchase…
  • The basic ‘Form’ of bullet writing (and why translating raw benefits into this form can not only save your business…but the whole world’s economy too!)
  • 23 ‘bullet templates’ to help convert even the dullest, most boring benefit into a shining ball of colors, wonder, and sales!…
  • The secret of the ‘blind bullet’ (and how it almost always outsells it’s ‘sighted’ brother)…
  • How many ‘golden nugget’ bullets to include in every sales letter…
  • A simple-yet-extremely-powerful technique which can ANYONE–even an accountant who loves standing in line at the post office and lives on a strict diet of rice cakes and milk!–into a creative bullet-writing genius…
  • Borrow this move from the Autobots (the animated TV show – not the movie) and you’ll know how to combine several loser-bullets into one killer-mega-bullet!
  • And much, much more!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Overcoming Price Objections (Episode 12)

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Persimmons are far and away my favorite food. They outrank everything including chocolate, pasta, pizza, bread and butter, bagels, black and white cookies, onion soup, salmon, fried clams, applesauce… even my Mom’s tuna casserole (sorry Mom!)

In fact, as they’re only available for about 6 weeks in the fall each year, if you happen across a ripe one in February, I might be willing to sell you certain non-vital organs for a bite. (Or even possibly my sister)…

But the other day I had a strange experience at Whole Foods (our organic grocery here in New England) during the first week they were available in the fall…

And in today’s video episode of The Customer Machine you’ll hear the end of this story and learn how to leverage it to overcome price objections in YOUR market!…

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Becoming a USP Manufacturing Machine! (Episode 10)

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Virtually every marketer knows the critical importance of having a Unique Selling Proposition… the reason for prospects to choose YOUR product or service over every other available option in the market (including the option of doing nothing!)   But how do you find yours?  In this truly spectacular episode of The Customer Machine my partner Yoav outlines a methodical system he’s been developing for cultivating the right USP for every market, brand, project, and product…

It’s a WAY OF THINKING and firing up your USP brain so it will always be in gear when you need it.  Honestly, I’m embarrassed I didn’t think of it first!  (WARNING: Not appropriate for viewing by persons committed to sameness.)

  • Why developing a USP is NOT a one-time proposition…
  • Why you’ll be working 10x as hard to sell the same amount if you don’t have a USP…
  • Six extremely unusual and exciting examples of USPs in action…
  • How to break out of the “me too, I’m unique too” trap…
  • The single biggest thing which is more work than coming up with a great UPS…
  • Leverage your USP for tens of thousands of dollars of free publicity…
  • Strange places your USP really matters…
  • Yoav’s step by step method for becoming a USP machine!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!



David Deutsch Rethinks Story for Marketing – Episode 9

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In today’s full length interview you’ll hear David Deutsch, one of the world’s foremost A-List copywriters, talk extensively about how to weave STORY into your copy in a very unusual and different way!

  • Everyone talks about us being wired for story and the need to sell with story… but in this episode you’ll hear about a VERY DIFFERENT KIND of story that influences the sale even more seriously than the story YOU tell them!
  • What you can learn about selling with story from Agora’s “End of America” salesletter…
  • How to change a person by changing the story they tell themselves…
  • What to do when you discover COMPETING stories which seem equally compelling and powerful…
  • One of the world’s best books to read if you want to understand story… and the odds are you’ve never heard of it!
  • How to find the BIG IDEA for your copy and harmonize it with the story your prospect wants to be in…
  • Why just telling a story or presenting a case study in the way 99% of marketers do it can actually UNSELL your prospect…
  • Habitual stories your prospect tells themselves and how they make or break the sale!
  • David’s “Screen Play” method of sensory copywriting…
  • Inside peaks into Gary Halbert’s market immersion method…
  • How to DETECT the story people are telling themselves…
  • Reverse engineer the prospect’s world view by analyzing the story they’re telling themselves…
  • Specific examples of stories that sell! (How to ENTER the story in the prospect’s head)
  • Three unusual ways to overcome skepticism…
  • The strange reason you may actually WANT to use neurotic guilt to sell…
  • Why the “hammer them over the head” approach rarely works…
  • The Forensic approach to writing killer copy…
  • When to use templates and when to avoid them like the plague…
  • How the conflict in the Middle East can help you sell!
  • The John Carlton method for getting really good at story…
  • Why telling people “coffee is good for you and you’re drinking way too much water” works for the story they WANT to be in! (For illustration only – no comment on ethics)
  • How to THINK in terms of story

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Marketing to doctors, attorneys, and other hard to reach professionals – Episode 8

Posted by Yoav Ezer

There is perhaps nothing harder in marketing than getting the attention of doctors, attorneys, and other overworked professionals who work for high-dollar-per-hour compensation…

Why should they bother with YOUR sales presentation? What’s worse, when you’re operating in these industries you’re often also dealing with a bowl full of regulations that eviscerate your normal marketing arsenal.

But in this episode of The Customer Machine you’re going to hear three very effective solutions!

Among the things we covered were:

  • How to promote a medical USP in an over-regulated industry where many traditional marketing methods are legally prohibited…
  • The LinkedIn Article Marketing Method for getting the attention of an overworked attorney…
  • The Granularity Secret: The odd way to advertise in a market where it seems like nothing works!
  • WEBINAR MATH: Break down your funnel into these counterintuitive pieces to calculate the Allowable Cost per Lead for your events…
  • What to do with a LONG Sales Cycle, High Lifetime Customer Value… but precious little money to promote!
  • One weird way to get in front of professionals and make your sales presentation!
  • Glenn’s 100% non-legal advice for protecting trade names in thirty seconds without spending thousands on an attorney…
  • The Method of Rectal Extraction  How to tell when you should listen to marketing educators and when they’re full of you know what!
  • How to deal with the “Wall of Shame” every marketer secretly harbors (a long list of things they KNOW would make them more money if they could only get around to doing it!)
  • California – not like the rest of us! Why condition specific advertising works in some states but not others…
  • Webinar Attendance Secrets  A half dozen things you can surround your webinar with to potentially double the number of people who show up (and buy!)
  • How to Quickly Overcome Technology Marketing Hurdles: When a customer is worth $10,000+ there’s NEVER a reason to let techno-phobia stop you!
  • The Customer Machine Song: Be afraid… be very afraid!!!
  • Marketing to Attorneys: How to reach them, how to sell to them…the Good, the Bad, and the Ugly!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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