Generate 2,000%+ More Amazon Reviews in HALF the Time – Episode 7

Posted by Yoav Ezer

If you’re a business owner, author, coach, or consultant you’ve heard how valuable Amazon can be for your business. But most people don’t have a clue about generating Amazon Reviews—the ONE thing which makes more difference than virtually anything else in your Amazon performance!

In this riveting short episode of The Customer Machine you’ll discover:

  • The “Review Loop” method for doubling, tripling, or even quadrupling the number of reviews you get from customers…while dramatically cutting the time it takes to get them! (Proof is everything in today’s social media world…which is why REVIEWS are the quintessential marketing asset)…
  • How to turn the “democratization of the internet” into a positive snowball which drives prospects, sales, and profits!
  • WARNING: NEVER ask for reviews in the early part of your email sequence! (Unless you really enjoy being smacked over the head with a spatula)…
  • How reviews drive conversion rates on major platforms like Amazon… and why conversion rates drive reviews and almost inevitably cycle into HIGH RANKINGS for your product…
  • Why you may actually WANT hundreds of people to unsubscribe from your email list…
  • The unusual reason you NEED A-Hole Reviews! Without them, your product, book, or service may languish in obscurity
  • How the “Perfect Hair” fallacy destroys businesses each and every day…
  • The “Waaah!!! People Hate Me!” method for getting your list to evangelize on your behalf…
  • Why you must be RELENTLESS in asking for reviews if you’d like to get 20x more than the competition!
  • How Glenn got his book to the #1 position in Food Addiction in less than six months… and continues to maintain the position!
  • The “Reverse Interview” technique for generating a flood of media coverage! (Hint: It’s a lot easier to get journalists to BE interviewed than have them interview you)
  • How to virtually GUARANTEE you are always “Infotaining” in your email sequence…
  • The disturbing thing Yoav does with dogs…
  • And much, much more!!!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

How to Monetize Pure Content Sites – Episode 6

Posted by Yoav Ezer

In this “Hot Seat” episode we were tasked with monetizing a well-known, reasonably high traffic content site in the Internet Marketing space…

BUT… we hit a big obstacle because our client was very insistent about Journalistic Integrity. In short, he felt it was impossible to sell without selling out his audience.

We both felt his audience would be better off if he DID sell to them…

But at a certain point we backed off the task.

Still, we came up with some STELLAR suggestions, and even though Phillip didn’t want to use them because he was concerned about the integrity of his brand…

YOU can certainly still use these BRILLIANT suggestions on your own site:

Here’s what you’ll discover:

– See how we were able to create near-perfect opt-in copy after uncovering the reason why people visit the site…

– Then watch as we tailor the copy to different sections of the site to increase the opt-in conversion rate…

– Finally, we design a new lead-magnet to bump it up even more…

– We even discuss the exact language to use when asking for an email on your website. Using this language adds a reason why prospects should actually give you their email addresses and further increases the conversion rate…

– And much MUCH more!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Four Ways to Corner Your Market – Episode 5

Posted by Yoav Ezer

The definition of narcissism in marketing is thinking that the market wants what you want it to want…

And it is by far the most heinous crime a marketer can inflict on him or herself! It’s perhaps the best way to waste years of time, money, and effort on products, services, and business plans the market will never buy!

How do we know? Because we’ve wasted years and hundreds of thousands of dollars on our OWN narcissistic dreams.

We recorded this episode to show you exactly how to avoid the narcissism trap in marketing, and how to ensure you’ve got the insights and know how to create desirable products and services BEFORE you spend a fortune developing and testing them!

Here’s what you’ll discover:

• How to spot changes in your market before your competitors…

• The best way to leverage research in order to secure funding for your business – do this and you’ll have investors sitting on the edge of their seats, paying 100% attention to your pitch…

• What questions to ask to uncover the true gaps in your market (product feature gaps, product demographic fit gaps, rational benefit gaps, emotional benefit gaps, etc)

• How to harness both hard logical data AND soft emotional insights to create a powerful marketing vehicle for your business…

• Use Google’s simple survey tool to get X-ray market vision – Figure out which segments in your market are more responsive, what brands/products they are currently using, and which segments are not satisfied with the current products supplied …

• How to get the most responsive buyers in your market to tell you their most intimate stories and reveal the emotional drivers of purchase behavior …

• Combine split testing and research to make huge advances in your marketing…

• And much more!

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Finding the Primary Constraint in Your Business – Episode 4

Posted by Yoav Ezer

In this ‘hot seat’ episode you’ll have a chance to peer into the guts of a new startup – created by one of the first 50 Amazon employees.

Granted… it took a bit of time for us to zero in on the SINGLE BIGGEST PROBLEM in the business, but once we did, we ‘got to work’ and showed Joseph (owner of the new Amazon disruptor “Shop on Main”) how to engineer a brilliant sales solution…

Here’s what you’ll discover:

• A technique 10 times better than testing for determining the best pitch…

• WARNING: Developing your sales process “by proxy” is a BIG mistake! Watch how we convince Joe to attack the sales process head on…

• How to reframe problems to stop personal hang-ups from becoming major obstacles in your business…

• See how we synergize to help Joseph build an irresistible offer…

• Learn how stories can really drive more (and better) customers…

• Ten questions to help write your own story in an emotionally engaging, riveting way for your prospect…

• And much, much more

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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Creating “Drool-Worthy” Content – Episode 3

Posted by Yoav Ezer

In this extremely practical episode we describe a very different, step-by step process that allows you to ‘open a window into the soul of your market’, understand exactly what they want, and create content that magically draws them into your funnel and buy your products.

The content you create this way will stand head and shoulders above your competitors’ content – even if you are new to the market and not really an expert…

Here’s what you’ll discover in this episode:

• The ‘day job’ factor – Why vomiting “me too” content into the marketplace only strengthens your need for a day job to support your “business”…

• The five skills for creating highly entertaining and relevant content…

• Why hyper-helpful content is a lot easier Hello to create than entertaining content (and the three building blocks to help you do it)…

• Who to listen to in order to get a real understanding of the market desires – and who you should AVOID listening to at all costs (HINT: Some ‘experts’ can seriously dilute and contaminate your understanding of the market and prevent you from making sales)…

• The ‘Magic Move’ – How to use the market to create 1-YEAR-OLD your content for you. It’s so easy even newbies can produce authoritative content using this method…

• How to get around the frequently given tips and ideas and find the highly sought after, truly unique knowledge gems and insights in your market…

• How to inject proof that can multiply the trustworthiness and appeal of your content by a factor of NINETY. (Yes! That’s literally a 9,000% increase Charlie Brown!)

• And more.

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!


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Upsells, Info-Marketing, and Creating Killer Offers – Episode 2

Posted by Yoav Ezer

This “Hot Seat” episode is packed with useful information. Don – the owner of the very successful information marketing business “JobInterviewTools.com” revealed the inner workings of his business, sharing most of his 🙂 hard-won secrets of the past several years…

Then we made a few key suggestions that are VERY LIKELY to ramp up his sales and profits even further… and the best thing is, these suggestions can be implemented in any business regardless of whether you sell information or more traditional products and services.

Here’s what you’ll discover:
• A simple way to turn an E-book into an entire catalog of products that can double or even triple your profits from the same traffic…

• Why you MUST craft your offer before you design your site and your marketing…

• Five content advertising optimization techniques that can help you make your campaigns profitable – or if they are already profitable then wooohoooo – stand back!!!

• One of the most effective ways to set up an upsell. There are multiple ways to set up an upsell – but here’s how to set up a kick-ass one to make a big impact on the bottom line without jeopardizing sales (including how to choose the right item to upsell, where to integrate it into your funnel, and the copy techniques to use when introducing it)…

• The X-factor every headline (and sub-headline) must include to make your sales copy more effective and how to add in that ‘mysterious’ element…

• How to know which benefits of your product are most likely to resonate with your customer without going into a long and costly research process…

• How to make your audience fall in love with you (even—or perhaps especially—if you have no hair, a thick accent, and you live 8,000 Demon miles away)…

• The right way to integrate a strong offer into your sales copy for maximum results…

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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The Most Evil Marketing Demon of All (Episode #1)

Posted by admin

Having the most valuable Unique Selling Proposition in your market can make ALL the difference between living in a “me too” business and slaving away for 80 hours/week just to keep up with your bigger, better funded competition—and—easily attracting customers, charging higher prices and winning the game…even though you work less and spend less on advertising than your competitors!   In this episode Yoav makes Glenn spill the beans on exactly how to uncover ‘gaps’ in your market place so you can tailor your business’ Unique Selling Proposition… and then fill them as a market leader.

Here’s what you’ll discover when you SCROLL DOWN and watch the video and/or listen to the MP3 below:

  • How to DETECT a powerful, unique selling proposition (instead of staring at a blank page and trying to invent one)…
  • A very logical, step-by-step method to discover and architect your USP. This is the same method used by Fortune 500 giants like Lipton, Novartis, etc…
  • A simple and easy way to use your USP as a guiding star for ALL your marketing efforts – Writing sales letters, emails, ads, Etc. Follow this advice and coming up with marketing materials becomes INFINITELY easier!
  • See how we analyzed the market and discovered the ‘market gap’ to design a USP for four of our own products…
  • Discover the farm animal for which I feel a disturbingly unnatural attraction …
    Glenn feels a disturbing attraction for this animal

Watch the video below AND subscribe to the audio podcast to get the Mp3.

Don’t Forget to Subscribe To The Podcast

Keep up with every episode!

– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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