The Most Evil Marketing Demon of All (Episode #1)

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Having the most valuable Unique Selling Proposition in your market can make ALL the difference between living in a “me too” business and slaving away for 80 hours/week just to keep up with your bigger, better funded competition—and—easily attracting customers, charging higher prices and winning the game…even though you work less and spend less on advertising than your competitors!   In this episode Yoav makes Glenn spill the beans on exactly how to uncover ‘gaps’ in your market place so you can tailor your business’ Unique Selling Proposition… and then fill them as a market leader.

Here’s what you’ll discover when you SCROLL DOWN and watch the video and/or listen to the MP3 below:

  • How to DETECT a powerful, unique selling proposition (instead of staring at a blank page and trying to invent one)…
  • A very logical, step-by-step method to discover and architect your USP. This is the same method used by Fortune 500 giants like Lipton, Novartis, etc…
  • A simple and easy way to use your USP as a guiding star for ALL your marketing efforts – Writing sales letters, emails, ads, Etc. Follow this advice and coming up with marketing materials becomes INFINITELY easier!
  • See how we analyzed the market and discovered the ‘market gap’ to design a USP for four of our own products…
  • Discover the farm animal for which I feel a disturbingly unnatural attraction …
    Glenn feels a disturbing attraction for this animal

Watch the video below AND subscribe to the audio podcast to get the Mp3.

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– Dozens of Free Case Studies…
– A-List Marketer Interviews…
– Free Business Resources (Spreadsheets, Specialty Software, etc)…
– Worksheets…
– And more…

All designed to dramatically improve your bottom line!

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